H&M introduces the new conscious partywear collection using materials such as organic cotton, recycled polyamide and tencel. The debut range features an array of evening-appropriate clothing and accessories for both men and women, simply head-to-toe sophistication. The Conscious Exclusive collection will land in 140 H&M stores worldwide and online from April 4.
“I love how this collection has pure glamour and style and is made from more sustainable materials,” said Ann-Sofie Johansson, H&M’s Head of Design. “For us at H&M, it’s natural to think about sustainability and to have it at the heart of our work.”