Coca-Cola has launched a “natural” and “healthy” coke called Coca-Cola Life. “The drink is made with a mixture of sugar and stevia-based substitute, and contains two times less the calories than regular Coke. The all organic sugar drink is launched in Argentina, with total world domination soon to follow,” explains Van Mensvoort. The new product comes in its new packaging replacing the red label with a green one with the mark “Life” on it. The Eco-friendly PlantBottle consists of up to 30% recycled natural materials, and is lighter than a regular PET bottle. The agency behind the new packaging is the Seattle-based Platform.

 

 

 Images via Coca-Cola Life  Sources: Treehugger & Branding Magazine

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